The Basics

Everything you need to know about Avocado
Who can sell audio products Avocado?

Everyone. Avocado creators are working professionals, experts, authors, and subject matter enthusiasts. There is no cost to getting started. Sign up here.

What's included in a Avocado audio product?

Avocado audio products can be just audio tracks or include a combination of audio tracks and additional resources (PDFs, etc.).

How long should my audio product be?

It is up to you. Most audio courses are a half hour to 2 hours. We’ve found that relatively short tracks (2-8 minutes) tend to be better for students. Audiobooks are generally longer and audio stories are often short.

How much money can I make?

There is really no limit to what you can earn. Making a very healthy full-time income is 100% within reach for most creators. The world-wide audience for your knowledge is way bigger than you think.

Can my audio product be free?

Yes, feel free to set your audio product to free. We are still happy to host it for you.

Do you support promo codes?

We do not support promo codes just yet, but we plan to in the near future.

How do you handle taxes?

For now, we recommend baking the sales tax into your price. It is something that we will adding in the future.

Do you require exclusivity?

No we don't require exclusivity and you retain all rights to your content.

Do you distribute to other platforms?

No we only distribute on the Avocado platform. Our most successful creators are selling directly to their audiences.

What should the price of my audio product be?

We generally advise against pricing below $20 for a general-interest course. If your course is more specialized or in-depth, we recommend pricing it above $50. Some creators charge much more so feel free to try different prices and see what works for you.

Don’t undervalue your knowledge and hard work! Good content is extremely valuable, and you’re putting real effort into creating something wonderful for your listeners, so you deserve to be fairly compensated.

How do I get paid?

Everything is handled in Stripe. It is setup as a pass through. We'll take out platform fees and transaction fees depending on your plan and pass the money along. Stripe generally processes transactions within a few days.

How long does it take to get my course live?

Once you've produced and uploaded your course, all you have to do is set it to active. Getting your content live, only takes a few minutes.

Do you offer any resources for creators?

Yes! We have written many blogs posts to help you build an audio product empire. We’re also available for any questions at

What audio content is allowed and not allowed on Avocado?

Most audio products are allowed. Even if we disagree with them. Sexual content is allowed. Explicit pornography is not allowed. We don't tolerate targeted harassment, abusive or threatening speech, or other prejudicial material (e.g. promoting Nazism). Basically as long as you aren't being promoting abuse or discrimination you are in the clear.

How do you handle refunds?

Refund policies are up to the creators. We recommend offering some sort of refunds to avoid costly chargebacks from disgruntled customers.

Who is behind Avocado?

Hey! The founders are Colin Keeley and Brent Sanders. Two podcasters and startup veterans that love audio learning. Check out their podcast on founding the company here.

Get in touch with our support team.

We hope that our Help Center is able to answer most of your questions, and we're available via the email above if not.

For help with downloads, uploads, payment issues, policy questions, and questions about navigating our platform, you should email