The Five Buying Decisions

The customer has five buying decisions to make before they will purchase a product / service. If the sales person gets them incorrect, or out of order then they risk becoming a commodity. The only differentiator is price in commodities. Understanding the buying decisions and the order is crucial for success in business.  This course will enable anyone who takes it to learn what to look for and how to help the customer navigate through these decisions. The benefit of getting this correct is higher margins, returning customers, and gained influence as a sales professional.

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